The sudden epidemic has brought us changes and challenges, making the "stay-at-home economy" growing fast, and the "new normal" of consumption is believed to continue. Brands therefore must restructure their marketing strategies, respond quickly to changes in the society or their market and develop strategies that appeal to the public to maintain their competitiveness. Digital technology is used by consumers more often than ever before, when launching a new product or service, online platforms including social media have become significant in leading consumer engagement and interaction to continuously create value for consumers.
In the face of the new normal, how should a business explore a new mindset, and keep up with the pace of change? This seminar "Thriving at the new normal" will explain.
- Date: 24 June (Thursday)
- Time: 18:30 -19:30
- Address: Mustard Seed, 2/F, 288 Hennessy Road, Wanchai, Hong Kong
- Format: Offline & Online
- Language: Cantonese
- Onsite Quota: 20 pax
- Fee: Free of charge